Jan 31, 2018
In today’s episode, we are bringing you an interview with one of Bobsled’s clients to showcase both the light and the dark side of selling on Amazon. Give Me The Dirt and Johg Ananda have been working with us to maximize their profits on Amazon, but that is not this wellness company’s only channel for ecommerce. Johg will describe why having a multi-channel ecommerce brand has been beneficial for Give Me The Dirt, and will then balance that with practical advice for other brands of a similar size and nature.
What is refreshing about Johg is his realistic perspective. He fully acknowledges the difficulty of selling products on Amazon in balance with the benefits. He describes it as a dance between the brand’s website and Amazon. If you need a clear example of what to expect, this case study is perfect for you. The folks at Give Me The Dirt fully embraces what a lot of brands struggle with when it comes to Amazon. It is worth giving up much of the control and lowering prices due to the amount of exposure and customer convenience that the Prime program and other Amazon services will bring.
Give Me The Dirt benefits from having a strong brand presence outside of Amazon. You need this type of brand recognition in order to be strategic with multi-channel sales. This sure foundation is what enables Johg to have the clarity to analyze each channel individually. He certainly has a lot to teach multi-channel brands, so listen to this week’s episode for practical tools and strategies for your next moves.
Key Takeaways
• Johg shares the story behind Give Me The Dirt and why ecommerce was an easy fit.
• Give Me The Dirt is committed to being on Amazon, but his feelings are certainly mixed.
• Give Me The Dirt uses their website like a showroom to fill customers carts.
• Johg explains how the customer experience has been on Amazon.
• Amazon allows customers to get your products instantly!
• Buying from the Give Me The Dirt website incentivizes customers to spend more.
• How the brick and mortar retailers think of Give Me The Dirt’s omnichannel strategy.
• Johg shares why he does not have a clear favorite channel of commerce.
• The elements that set Give Me The Dirt apart from the crowd on their website.
• Johg’s best tip for new brands is to not start out in wholesale.
• Discover all the secrets to Give Me The Dirt’s success.
• Talk to your consumers about their needs before listing on Amazon.
• Multi-channel is the smart solution for brands like Give Me The Dirt.
Resources
Givemethedirt.com
Instagram @GiveMeTheDirt