Aug 26, 2020
In this episode, we are joined by Richard Jones, CMO of the largest independent marketing software company and a co-host of the 'Thinking Caps' - podcast on marketing strategy. Today we are talking about Zero-Party data collection, and how brands are leveraging loyalty programs to build their own data and insights about...
Aug 18, 2020
In this week’s episode, we are joined by Julie Liu, Shopper Marketing Manager at Clif Bar. Julie focuses on driving omnichannel growth at Clif Bar & Company. Currently, she leads the shopper marketing strategy for national retail accounts, including Walmart, Target, and Kroger, after previously managing eCommerce...
Aug 11, 2020
In this week’s episode, we are talking with Amie Hsu about the incredible journey of Wyze Labs, reliance on Amazon as a sales channel, their eCommerce team, and best practices when handling multiple marketplaces.
Tune in to find out more!
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Connect with Amie Hsu
Learn...
Aug 4, 2020
Lauren Sutehall, a Client Project Manager and a subject matter expert on Amazon Fresh joins us today to share the latest information regarding this fast-growing platform. We are giving you a quick overview of the program, differences between Amazon Fresh and other grocery-focused programs, requirements for brands and...