Aug 31, 2021
Today we are joined by special guest Dean McElwee, Director of International Ecommerce Strategy, Global Tools and Storage at Stanley Black & Decker Inc.
With 18+ years of experience as a commercial leader, Dean has a remarkable track record of designing and implementing innovative growth strategies that not only drive...
Aug 24, 2021
Today we have the pleasure to chat with Caroline Adams, one of the Project Managers here at Bobsled Marketing. Caroline recently contributed to one of Bobsled's most popular white papers - Amazon Vendor Chargebacks, A Guide to Avoiding Unnecessary Charges & Increasing Profit on Amazon, and today she’s sharing with us...
Aug 17, 2021
In today’s episode, we will talk about different skill sets required in eCommerce and the death of the third-party cookie, and what that means for brands. We will discuss how you can acquire your own first-party data so that you're not reliant on cookies in the future, and attitudinal marketing.
Make sure you tune in...
Aug 10, 2021
In today's episode we are talking about growth accountability. Total Growth Accountability is research that Molly and Chris have conducted with the valuable input and feedback from the Digital Shelf Institute’s Executive Forum members. It lays out the barriers that stand in the way of maximum growth for brands and...
Aug 3, 2021
Beauty & Personal Care is among six top retail categories on Amazon and that is why today we’re joined by Maya Crothers, who is Founder & CEO of Circcell Skincare.
Her previous professional experience includes working in energy generation and strategy consulting with Bain & Company. She and her husband are...