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Ecommerce Braintrust

May 24, 2022

In today’s podcast, Kiri gives a quick overview of the current state as well as the new model for media allocation that has been developed at Bobsled - allocating by the stage of the marketing funnel that your brand wants to target. After that, you can hear the Q&A portion of last week’s webinar Kiri hosted with...


Only 21% Of Brands Are Happy With How They Spend Their Ad Budget. Why? - Episode 241

May 24, 2022

In today’s podcast, Kiri gives a quick overview of the current state as well as the new model for media allocation that has been developed at Bobsled - allocating by the stage of the marketing funnel that your brand wants to target. After that, you can hear the Q&A portion of last week’s webinar Kiri hosted with...


May 17, 2022

In today’s podcast, Kiri shares her experiences at the Retail Innovation Conference and Expo she attended in Chicago. She gives a recap of a workshop she did and an overview of the themes from the sessions. One of the sessions was by the marketplace leader of Albertsons and touched on the software that they use called...


May 10, 2022

In today’s podcast, we are talking with John Pak about the balance of aligning best practices on DTC and Amazon while also being channel-specific. We try to unpack where it’s good to align and where to differentiate the two, given that Amazon is fundamentally different to other channels.

Make sure you tune in to...


May 3, 2022

In today’s podcast, we are talking with Matteo Bizon about how to allocate your retail media budget. Retail media is the hot topic of the moment with more and more options available and lots of opportunities to reach shoppers. However, your marketing budget is not growing at the same pace as these opportunities! Which...