Jun 12, 2018
We are dedicating the entire
month of June to a podcast season rewind! We will be rebroadcasting
some of our most popular episodes from the past six months and we
hope you will enjoy listening as much as we enjoyed discussing
these very interesting topics.
This
week we are sharing with you “How Small Brands Manage Rapid Growth
on Amazon” - an episode with Dan Menk, one of the founding members
of inVitamin.
Dan shared with us some great insights about how inVitamin handled rapid growth, what are the positive and the negative sides of a product going viral and how the brand is planning to manage its strategy going forward.
DESCRIPTION
Smaller online retail brands face a unique set
of ecommerce challenges. Today, we are sitting down with Dan Menk,
one of the founding members of inVitamin. inVitamin is devoted to
creating all natural wellness products at an affordable price. Dan
is going to share how the inVitamin brand has handled rapid growth,
and what they are doing to continue that growth well into the
future.
“We have learned how to stay on top of our
inventory in anticipation of those unexpected PR opportunities.” —
DAN MENK
Ever
wondered what happens when a product goes viral? Dan is going to
share both the positive and the negative side of internet fame.
From keeping up with fulfillment to maximizing profits across
multiple channels, Dan has the small business perspective that we
need. In order for a company like inVitamin to reach over 30
countries, they had to use innovation and creative problem solving
to maintain a strong brand presence.
KEY TAKEAWAYS
Dan tells us all about inVitamin and the
grassroots approach to business.
MENTIONED IN THIS EPISODE