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Ecommerce Braintrust

Apr 30, 2019

Are you new to the Amazon scene? If so, are you aware of the importance of advertising on Amazon? Today, Bobsled's Advertising Director Stefan Jordev joins us for an elementary discussion about Amazon to bring everyone up to speed on how Amazon is different to other performance marketing vehicles, and to explain the main principles of selling metrics.

Advertising on Amazon is vital for gaining momentum with new and existing products, for driving profitable growth, and for reaching new customers. The Amazon ecosystem has really started to mature over the last year or so and this can be seen through its vastly improved reporting based on data and analytics that are now accessible from Amazon. Evolution can be observed as well with advertising campaign types and targeting options. Hence, these recent improvements have really justified the increased marketing budgets spent on the platform. Tune in to find out more!