Nov 29, 2017
If your brand has been successfully selling on Amazon for a while now, it is time to start bundling. What exactly is a bundle? At Bobsled, we like to think of it as a selection of complementary products from your catalog that are sold as one unit. Bundling is an excellent way to expand your catalog and improve your margins too.
Before we get too deep into bundling strategies, we wanted to make sure you know why it is worth your while to embrace the bundle! Q4 is the perfect time to test out a bundle because consumers love gift sets. Seasonal holidays are the perfect opportunity for your brand to market gifts and items that consumers often buy together. Use a little creativity, and think deeply about how products in your catalog might be used together. It will certainly bolster your brand, and it might even protect your brand’s presence in the process.
Bundling is a winning solution, but we want you to know only the best strategies for getting started. Yes, creating a bundle is a quick win, but make sure to do your research. This podcast is a great place to start. Be thoughtful and strategic, set yourself up for success, and then bundle up!