Nov 13, 2018
We dedicated this week’s episode to offering a clear overview of
Amazon's Transparency program and clearing up any misconceptions
that we recently came across. Amazon launched Transparency towards
the end of 2017. It was first introduced in a beta, or pilot format
and until a few months ago, Amazon has been slowly enrolling brands
into it. In the last few months, however, in a bid to prevent
counterfeiting, they have been putting a lot more effort into the
program and things have been picking up speed.
Amazon is not offering a lot of content about this program and
that caused a lot of misconceptions about Transparency, its
function and application. Also, incorrect and inaccurate
information given out by representatives from the Central Seller
Support team has resulted in a lot of misinformation being spread
around in the marketplace. So today we hope to clear up these
misconceptions with some information directly from Amazon's
Transparency team. We will also give you a rundown of what the
program is used for, and what it's been designed to achieve. Tune
in to find out more.
- Transparency is not designed or allowed to be used as a vendor
- What Amazon considers to be a violation.
- What Transparency actually is.
- How Transparency works and how you enroll your products into
- The safeguards that have been put in place.
- The importance of labeling products correctly.
- How Transparency addresses counterfeit issues.
- The way that the inventory codes are used.
- Some case studies with brands that have enrolled in
Transparency and the results they have seen.
- How Transparency worked for Beard Head, a company which had
extensive issues with counterfeiting.
- An overview of Transparency's pricing structure.
- Transparency will be free for the next six months for 100 000
- Beardhead found Transparency to work very smoothly.
- It's best to follow Amazon and focus on what they're
- Amazon rolled free program for sellers called Enhance Brand
- Amazon sees a huge benefit in having enhanced visual content on
millions of product pages.
- Amazon really cares about Transparency and counterfeit
- Some of the risks and drawbacks of the Transparency
- Amazon's real reason for doing the Transparency program.
MENTIONED IN THIS EPISODE
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