Nov 13, 2018
We dedicated this week’s episode to offering a clear overview of Amazon's Transparency program and clearing up any misconceptions that we recently came across. Amazon launched Transparency towards the end of 2017. It was first introduced in a beta, or pilot format and until a few months ago, Amazon has been slowly enrolling brands into it. In the last few months, however, in a bid to prevent counterfeiting, they have been putting a lot more effort into the program and things have been picking up speed.
Amazon is not offering a lot of content about this program and that caused a lot of misconceptions about Transparency, its function and application. Also, incorrect and inaccurate information given out by representatives from the Central Seller Support team has resulted in a lot of misinformation being spread around in the marketplace. So today we hope to clear up these misconceptions with some information directly from Amazon's Transparency team. We will also give you a rundown of what the program is used for, and what it's been designed to achieve. Tune in to find out more.
KEY TAKEAWAYS
MENTIONED IN THIS EPISODE