Aug 26, 2020
In this episode, we are joined by Richard Jones, CMO of the largest independent marketing software company and a co-host of the 'Thinking Caps' - podcast on marketing strategy. Today we are talking about Zero-Party data collection, and how brands are leveraging loyalty programs to build their own data and insights about their customers, without being confined to the limits of the walled gardens of FB, Google, and Amazon.
Tune in to learn more!
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