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Ecommerce Braintrust


Jan 2, 2024

In this podcast episode, Kiri speaks with Acadia's co-founder and CEO Jared Belsky. They discuss the various options available to brand-side marketers and sales leaders for retail marketplace management. They delve into the pros and cons of four options, including in-house investment, agency support, technology companies, and resellers, providing valuable insights for ecommerce professionals as they strategize for growth in 2024.

Make sure you tune in to find out more!

In today’s episode, Kiri and Jared discuss:

- Identifying the options available for brand-side marketers to seek help in achieving growth goals in the face of various challenges

- The need for clarity in understanding the differences between in-house investment, agency support, technology companies, and resellers

- Considerations for beefing up in-house investment, including justifying headcount and focusing on specialization

- The significance of understanding the economics and aligning with the business requirements when considering agency support

- Exploring the complexities and risks involved in engaging with resellers in the context of offloading operations and maintaining control over distribution, pricing, and inventory

- Evaluating scenarios when it may not be ideal to engage an agency, such as the need for specialized expertise, economic considerations, and the importance of effective client sponsorship

- The collaborative role of the client in nurturing a successful relationship with an agency and making informed decisions amidst the pressures of ecommerce growth goals for 2024