Aug 7, 2018
We have a really fascinating and informative interview today with David Katz, of Randa Accessories. He shares with us a lot of his knowledge about brands, where they come from and where they are in the Amazon era. As a result of David's abundant history in direct marketing, he has a really unique perspective on this topic. On the show today he talks about how his direct marketing has evolved and why he believes that brands are becoming more important, even with the seeming migration of consumers away from brands and towards private labels.
David is the alchemist and Chief Marketing Officer at Randa Accessories, a leading multinational consumer products company and also the largest men's accessories business worldwide. He is also the co-author of the bestselling book Design for Response- Creative Direct Marketing That Works a frequent public speaker referred to by the press as a retail industry expert.
As a company, Randa is still very involved with the Amazon ecosystem. As both a seller and a vendor on Amazon, the company continues to have a robust partnership with Amazon, despite the fact that Amazon is moving powerfully forward into private label brands in the accessory space. Tune in to find out what David has to share about brands and where they fit in today's consumer ecosystem.
KEY TAKEAWAYS
MENTIONED IN THIS EPISODE
Connect with David on LinkedIn