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Ecommerce Braintrust


Jan 26, 2021

Today I’m speaking with Steven Forte, an intellectual property attorney with Smith & Hopen, P.A. in Tampa, Florida. Steven is both a registered patent attorney with the United States Patent and Trademark Office (USPTO) and is a member of the Florida Bar. He devotes his career exclusively to the practice of intellectual property law, focusing on all aspects of patent, trademark, and copyright law.  

An ongoing problem for us on Amazon is direct competitors taking our photographs directly from our product pages, and using them in their own product listings to sell similar products. When bringing the issue to Amazon's attention, the brand was told that they'd have to provide copyright registration or some kind of evidence that they are the owner of the copyright. The same brand has noticed their product images also showing up on other selling platforms. Steven talks about different options available to a brand to protect their copyright and the USPTO registration. 

“They have their trademark and patent stuff, they are really shining that but copyright has really been left behind in Amazon, in my opinion.” Steven Forte

Make sure to tune in!

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Learn more about Bobsled Marketing

Connect with Steven Forte

Find out more about Smith & Hopen

Learn more about USPTO