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Ecommerce Braintrust

Mar 7, 2018

It seems that we are always talking about brands, sales, and revenue, but we don’t spend as much time focusing on profits, fees, and margins. It’s amazing what software can do for your business right now, and even more mind-boggling what software will do for you in the future. Imagine a software platform that tracks every minute detail of your experience as an Amazon seller and optimizes your profitability—all from the smartphone in the palm of your hand. It’s not far-fetched craziness, but coming soon, thanks to my guest today.

Alasdair McLean-Foreman founded the software company Teikametrics, which provides a suite of tools for Amazon sellers, specifically those focused on improving profitability. Alasdair shares interesting perspectives on how to measure your profitability and the key factors to consider about profitability issues. This is an important conversation from an entrepreneurial standpoint and for those with a larger brand, specifically regarding advertising and inventory management. Our conversation includes thoughts about the balance between focus and diversity in establishing your brand on Amazon, as well as some ties to previous topics covered on the podcast. The bottom line for every seller is profitability, which makes this show the one you can’t afford to miss!

You can read the full show notes at