Mar 17, 2020
We have Milli Jimenez joining us today. Milli has been working in general digital marketing for the last nine years. Currently, she manages full-brand performance and strategy at Faber-Castell USA. In today's episode, Milli talks about the current differences between Amazon's Vendor Central and Seller Central channels, their pros and cons, and the way she sees these channels evolving, going forward into the future.
Milli started her career with search engine optimization, pay per click ads, and social media management. She was fascinated by the data that comes along with all aspects of digital marketing and that fueled her desire to dive deeper into the field of e-commerce. Six years ago, she started working with direct-to-consumer e-commerce, via Amazon, and she managed mainly paid advertising and product merchandising for a home-improvement company. She has now transitioned to her current role at Faber-Castell USA.
Be sure to tune in today, to hear what Milli has to say about Amazon's Vendor Central and Seller Central channels.