Sep 18, 2018
Is there a secret recipe to
succeed in the highly competitive beauty category on Amazon? Let’s
find out! Although a number of beauty brands were initially
reluctant to sell on the platform, Amazon has really made a lot of
progress in attracting luxury beauty brands in the last year or
This is a really interesting and
popular topic that we recently approached in one of our Bobsled
Webinars, and we wanted to share it with our podcast subscribers as
well. Your hosts for this session are CEO Kiri Masters and Project
Manager Jennifer Hozer - we hope you enjoy the expert advice they
Kiri and Jen broke down
everything about Amazon’s beauty category, from specific and unique
elements, to emerging trends, unique selling challenges or
opportunities and strategic roadmaps.
Whether you work with a beauty
brand or not, understanding how Amazon created unique
sub-categories within the beauty category to attract luxury brands
will definitely be a great learning experience. Tune in today and
find out more!
- Amazon's macro-level trends in the beauty
luxury beauty niche experienced the biggest gains.
brands that would be included in the luxury category.
- Amazon's big push into the grocery category,
prior to their whole foods acquisition.
- Information about the gated sub-categories- and
what it means to be gated.
to get into a gated category on Amazon.
three beauty sub-categories that are clearly a future path to
growth for Amazon. 1) Professional 2) Luxury and 3) Indie
Beauty (Independently owned brands)
- Important aspects to consider to increase your
chances of being accepted for each of the sub-categories on
- Strategies for success in launching both new
and established brands on Amazon.
- Interesting results of a recent study about the
channels that people prefer, in order to try products for the first
time, as compared with people's re-purchase
new sellers on Amazon really need to understand the importance of
their listings touching as many senses as possible, through the
screen, with their advertising.
product reviews on Amazon are really so important.
it's so important to control your brand protection on
- Sorting out your inventory on Amazon-
especially with the Indie category.
makes a really good advertising image for products on
really effective promotional tools for beauty brands on
value of creating ongoing revenue from subscriptions.
- Driving conversions with coupons and
'Iceberg Principle' model of selling on Amazon.
MENTIONED IN THIS EPISODE
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us a review on iTunes, Stitcher, Overcast or any platform where you
listen to the show and we’ll send you a paperback copy of Kiri’s
book, The Amazon Expansion Plan. Send us your screenshot at
and get your 2018 updated and