Oct 30, 2018
DESCRIPTION
Today we’re rolling out another great episode we recorded at Shop.org 2018. This time we’re interviewing Ken Fenyo of Fuel by McKinsey & Co, a professional with deep expertise in loyalty programs, e-commerce, personalized marketing, and customer analytics in the retail, consumer goods, and technology industries.
Ken moderated a panel discussion at Shop.org, called “Industry Trend Casting - What You Need To Do Today And Know About Tomorrow”. This was also one of the main drivers of our discussion and a really interesting topic.
There are three larger trends that are currently being seen in the retail industry. The first is in the area of automation, on both the consumer and business sides. The second is in the area of experience, and the technology that supports that, both instore and online. And the third area is around personal relations. Ken approached all of them on the show - tune in to get his perspective.
Things are really changing fast today, making it be pretty hard for businesses to keep up at times. Fuel by McKinsey provides a range of services and was created to give startups and smaller companies the data, insight, and confidence that they really need to scale their businesses. Fuel, as a leader of disruptive innovation, assists startups, their investors, and corporate developers, by adding value and working with innovators towards greater impact, higher valuations, and faster finishes.
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MENTIONED IN THIS EPISODE