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Ecommerce Braintrust

Jan 22, 2019

Today we're going to talk about something a little different, and also quite exciting, in terms of advertising opportunities related to Amazon. This Fall, Amazon took a rather distinctive and innovative step for an e-commerce giant when they entered the world of direct mail and introduced their first-ever product catalog.

The first toy catalog that they produced was unusual because it included embedded QR codes. This allowed shoppers to use the Amazon app to scan the product images in the catalog, which would then take them directly to the product page, where they could simply click the cart to complete the sale.

Our guest for today is Ryan Millman, the co-founder, and CEO of UnDigital, an online platform that connects advertisers and retailers for package-advertising partnerships. Tune in to find out more!