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Ecommerce Braintrust

Aug 20, 2019

It’s time for another installment of our Amazon For CMOs Podcast Series and today we're talking to Byron Kerr, a trailblazer in the functional, executive-level role of Director of Marketplaces, or Head of Amazon, within his company.

Byron Kerr leads the strategic execution on the Amazon sales channel, at the mattress company, Tuft & Needle. This currently includes both the vendor and the seller sales channel, managing the Amazon annual marketing budget, and liaising with all the other functional areas that touch Amazon, within the company. Byron has been in the Amazon space for quite some time now, and he's also been consulting with brands around the Amazon channels for several years. 

Byron is the first person in the role of Head of Amazon at Tuft & Needle. In today's episode, he talks about how this role came about at Tuft & Needle, and why the company decided that they needed to have a dedicated resource to oversee this channel and to lead the initiatives within it. The point of today's conversation is to discuss various approaches to Amazon and the decisions that need to be made around that. Byron is really a wealth of information, so tune in today to hear about his thought processes around these aspects.

For the first few days after the launch of “Amazon For CMOs”, on September 24th, the Kindle version of the book will be available for free! So sign up to get your copy. Go to to sign up for our email list and to be notified of the launch.