Feb 5, 2019
2019 is set to be a year of change! This week we are talking about a big announcement from Amazon Advertising. A new, really big feature was rolled out by Amazon and it’s called New-to-Brand Metrics. In today’s episode, we are breaking down this new addition, what it means for the Amazon advertising ecosystem in general, and how brands can really take advantage of it. Tune in today and find out more!
Will Hare, a PPC Manager here at Bobsled Marketing, joins us once again today. Will has been an advertising manager with Bobsled Marketing for just over a year now and he has been managing PPC campaigns on AMS, and sponsored products and brands on Seller Central and Amazon DSP. Given his role at Bobsled, Will is privy to all the changes to Amazon's ecosystem, with both the new ad types and targeting options, as well as the different tracking options and ways to view the effectiveness of ads. Listen in to find out what he has to share with us today about Amazon's New-to-Brand Metrics.