Preview Mode Links will not work in preview mode

Ecommerce Braintrust


Feb 22, 2022

In today’s podcast, we are talking with Mark Greeven about how China is influencing online retail. We discuss the innovations in technology that Chinese companies are using to connect with their customers and boost sales. Learn about the potential of Chinese private equity and venture capital firms entering the FBA aggregator space. Also, national brands are having a hard time competing with Chinese manufacturers who are starting to sell directly to consumers.

Make sure you tune in to find out more!

Mark Greeven is Professor of Innovation and Strategy at IMD. Drawing on a decade of experience in research, teaching and consulting in China, Mark explores how to organize innovation in a turbulent world. He has been collaborating with innovative Chinese companies and entrepreneurial multinationals to explore novel ways of organizing, accelerating corporate innovation, enabling digital business transformation and designing business ecosystems to thrive on uncertainty. He is a fluent speaker of Chinese. Mark is one of the authors of the book, The Future of Global Retail, which was published in 2021. 

 

Today’s sponsor is Synder.

Synder makes tax season feel like a Friday night because it helps Amazon businesses to close their books correctly, always have a P&L report, balance sheet and inventory tracking on hand. If you run your business on more than one sales channel, Synder is perfect for you to have all of your revenue and expenses data in one ecosystem and set up KPIs that work for your business. You can start Synder with 40% off with the coupon code EASYBOOKS by going to Synder’s website, that’s synder.me/braintrust and submitting your email in the special form. Visit the website to get a discount and also receive an actionable ecommerce checklist on crucial metrics understanding along with the coupon code EASYBOOKS. Manage your data like a Thanos!