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Ecommerce Braintrust

Feb 22, 2022

In today’s podcast, we are talking with Mark Greeven about how China is influencing online retail. We discuss the innovations in technology that Chinese companies are using to connect with their customers and boost sales. Learn about the potential of Chinese private equity and venture capital firms entering the FBA aggregator space. Also, national brands are having a hard time competing with Chinese manufacturers who are starting to sell directly to consumers.

Make sure you tune in to find out more!

Mark Greeven is Professor of Innovation and Strategy at IMD. Drawing on a decade of experience in research, teaching and consulting in China, Mark explores how to organize innovation in a turbulent world. He has been collaborating with innovative Chinese companies and entrepreneurial multinationals to explore novel ways of organizing, accelerating corporate innovation, enabling digital business transformation and designing business ecosystems to thrive on uncertainty. He is a fluent speaker of Chinese. Mark is one of the authors of the book, The Future of Global Retail, which was published in 2021. 


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