Feb 19, 2019
Looking to grow your Amazon presence and drive traffic to your Amazon listings? Today we’re having a conversation about leveraging off-Amazon advertising opportunities with Julie Spear and Advertising Director Stefan Jordev.
A few things have changed in the last year and with this conversation, you will learn why it would be beneficial to go off Amazon and use third-party search as well as social platforms to drive traffic to Amazon. Julie and Stefan are talking about what’s changed and why it makes much more sense right now to be looking at external traffic sources to send to Amazon. They will also be discussing the best time to consider this strategy, how to set your budget, and how to measure your results. Tune in to find out how Amazon PPC, Amazon DSP, and paid search and paid social all tie in together with your Amazon strategy.