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Ecommerce Braintrust


May 14, 2024

🎙️Interview with Acadia Project Manager, João Couceiro da Costa

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.

Today, we're diving into the intricacies of Prime Day 2024 with our expert guest, João Couceiro da Costa, an experienced account manager from Acadia's retail team. 

In this episode, we're unpacking everything from the operational strategies to the creative reporting styles João employs. He’ll share his innovative approach to Prime Day preparations, including extending promotional periods and focusing on profitability over mere revenue gains.

Make sure you tune in to find out how to enhance your e-commerce momentum for one of the biggest online shopping events of the year! 

 

KEY TAKEAWAYS

In this episode, Julie and João discuss: 

  • Introduction to Prime Day Preparation

  • João's Reporting Style

  • Speculations on Prime Day Dates based on inventory deadlines and deal submissions.

    • Discussion on the historical scheduling of Prime Day.

  • Changes in Prime Day Strategy for 2024

    • Shift from focusing on top-line revenue to prioritizing profitability and sustainability.

    • Impact of Amazon's new fee changes on sellers’ profitability.

    • Emphasis on operational efficiency due to increased inventory-related fees.

  • Strategy to extend promotional periods to smooth out demand spikes.

  • Consumer Response to Expanded Promotional Periods

    • Consumer fatigue and their adaptation to frequent sales events.

    • Maintaining traditional Prime Day despite overall promotional dilution.

  • Strategic Focus for Prime Day 2024

    • Increased emphasis on subscription-based promotions and retention.

    • Shifting focus from one-time sales to subscription models during Prime Day.

  • Preparation for Prime Day

    • Utilization of tiered cataloging to manage promotions effectively.

    • Importance of updating product descriptions and brand narratives for Prime Day.

  • Impact of Promotional Strategies on Organic Ranking**

    • Boosting organic rankings and brand visibility.

    • Strategies to optimize listings and storefronts 

  • Influence of Amazon on Retailers Worldwide During Prime Day