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Ecommerce Braintrust

Dec 28, 2021

In today’s podcast, we are talking with John Maltman about issues brands have been facing as a result of the shift to online sales channels. John gives his take on the best ways to measure success across retailers and retail media platforms, and explains what he thinks is next in the digital shelf tech. 

Make sure you tune in to find out more!

John Maltman is the founder and CEO of Digital Shelf Analytics platform e.fundamentals. He has built a successful 30+ year corporate career with blue-chip FMCG (CPG) companies including global giants Procter & Gamble, PepsiCo and Asda Walmart, complemented with leadership roles in high growth B2B technology and service businesses, before stepping into the world of start-ups. Frustrated with the industry’s weak reaction to the enormous opportunities of ecommerce, John decided to apply his deep client-side knowledge to help brands win online, telling colleagues: ‘The market needs it, it doesn’t exist, so we’ll create it.’