Aug 29, 2018
Let’s get a different
perspective about Amazon! Today we're talking to Jen Hozer, a
project manager at Bobsled Marketing, who comes to us with a new
angle, as she has a background in a very different
industry.
Jen gives us her viewpoint as an
ex-Amazon seller, along with some must-have tech tools she used to
manage her own Amazon channel.
For Jen, Amazon represents one
of the pivot points in her career and it is really interesting to
hear the story of how she became a seller on Amazon. This episode
is packed with lots of really valuable tips, tricks, and tools that
she herself has used successfully.
She talks about product
discovery tools, the way that they can be used for competitive
analysis or to help you figure out additional products that can be
added to your existing bundle of products. Jen also shares some
great insights about design and product imagery, taxes tools or
shipping management.
Tune in today to get some really
practical, tactical and applicable advice and tech
tools.
KEY TAKEAWAYS
- Jen
explains about her background, what brought her to Amazon, and what
her experience at Amazon was, prior to joining Bobsled.
- How
Jen has married her past experience with what she is doing
currently.
- Jen
finds it so much fun to express her brand story.
- The
tools that Jen has had to leverage to manage her account and ensure
that the operational and accounting aspects were covered, outside
of the branding and marketing.
- Jen
gives her top recommendations for third-party solutions to manage
your Amazon channel.
- Jen's
take on Jungle Scout- it's really made things a lot
easier.
- What
Jen found out about pacifier sunglasses, using Jungle
Scout.
- How
Jen uses the AB split-testing feature of Jungle Scout.
- Images are playing a bigger and bigger role on
Amazon today.
- Jen's
recommended tool for optimizing or managing your product images.
(LunaPic)
- Using
the right format to create a transparent background for your
images.
- Some
free tools such as Canva.com and resources for creating really
great images.
- How
Jen managed the accounting aspect of being a seller on
Amazon.
- Why
TaxJar was Jen's number one go-to tool for taxes.
- Managing shipping and complex inventory
management.
- Don't
stress- just start and do something today!
- Kiri
recommends using Forecastly for forecasting and inventory with
Amazon.
MENTIONED IN THIS EPISODE
Bobsled Marketing
Jennifer Hozer
Jungle
Scout
Canva
LunaPic
TaxJar
Forecastly
The giveaway is still on! Leave
us a review on iTunes, Stitcher, Overcast or any platform where you
listen to the show and we’ll send you a paperback copy of Kiri’s
book, The Amazon Expansion Plan. Send us your screenshot at
info@bobsledmarketing.com
and get your 2018 updated and
revised edition.