Dec 13, 2017
Amazon is consistently launching new programs and promotions for brands to utilize. With so many new programs hitting the platform, it can be incredibly difficult to keep up. It can be challenging even for Bobsled, whose only job is to help brands effectively utilize Amazon programs exclusively. Nevertheless, it is our job to know the trends and technology on the cutting edge.
Amazon programs are an ever-changing landscape. Today, we wanted to bring a few notable programs to your attention so that you can leverage the technology for your own brand. As Julie says, “Dynamic” is the best word to describe these programs. While Fashion Accelerator relies on a “test and react" model, other programs are designed to channel external traffic and support brand identity. Amazon is constantly rolling out more advertising features, which is good news for you.
The bottom line is that the leading trends show Amazon is looking towards brand presence on the platform. Gone are the days when the e-commerce giant was simply a means of transaction and fulfillment. Take cues from the programming that Amazon is releasing, and see that building up a brand identity is encouraged and profitable for you.
What You Will Learn In This Episode:
Mentioned in this episode: