Jul 23, 2019
Last Monday we were a part of the fifth Prime Day that’s been run by Amazon so far and we can’t wait to tell you all about it. And what better guest to analyze this event with than Stefan Jordev, our Advertising Director here at Bobsled Marketing and a regular guest on the show.
A lot of planning and preparation went on for several months during the build-up to the event, and fortunately, it went off well for Amazon this year. Last year, however, there were a lot of frustrating technical issues. This meant that brands that had paid big money for lightning deals and put a lot of effort into advertising campaigns, were disappointed when Amazon's website crashed.
In today's episode, Stefan and Kiri discuss the effect of Prime Day on other retailers. Some of the major sites, like Nike, Best Buy, The Gap, and Macy's, saw a massive increase in traffic and sales this year. It seems that they have finally stopped resisting and that this year they have taken Prime Day seriously because they all came up with hype, sales, and good deals on the 15th and 16th of July. The data received from this year's Prime Day was encouraging and even Amazon appears to have benefited from their competitors running these deals. Tune in today to find out about the mutual benefits that so many platforms experienced from getting involved with Prime Day this year, and why it would be worth investing as much money as you can spare during future Prime Days.