Jul 27, 2021
This week on the eCommerce Braintrust podcast, we’re sharing with you key points from the report of profitability in eCommerce. Digital has gone from a relatively small percentage of a brand's sales to a larger percentage. While profitability might not have been an issue when the eCommerce channel was small, it most certainly is now back under the microscope as that percentage of sales has increased. Kiri Masters interviewed 10 members of the Digital Shelf Executive Forum for this report. These executive-level digital and eCommerce leaders come from large, multinational brands with annual revenues over $250 million. This report will help you define your profitability metrics, gain internal alignment, scale your program, and separate your sales channels.
Make sure you tune in to find out more!
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Learn more about Bobsled Marketing
Find more about Digital Shelf Institute
Read Forbes article The Dirty Little Secrets Of Profitability In eCommerce
Request A Consultation With Our Amazon Experts
Download report Executive Insights: the Primary Drivers of Ecommerce Profitability Across the Digital Shelf
Find more about Payoneer