May 2, 2023
In today’s podcast, Kasey Kiser, Sr. Consultant of Strategy & Insights at Acadia, is hosting the new episode. She is joined by Rebecca Yi, Head of Influencer Marketing at Acadia.
Make sure you tune in to find out more!
In this episode, Kasey and Rebecca discuss various aspects of influencer marketing such as how to measure success, the impact of video editing tools on the demand for influencers, influencer payment, and the relevance of gifting influencers.
Rebecca also provides advice for small to medium-sized brands starting out with influencers, emphasizing the importance of building intentional relationships with influencers that align with the brand's mission.
The episode also covers red flags to look out for and the future of influencer marketing.