Nov 20, 2018
We have a really great interview for you today! Danny Estner is on the show! He is the Head of Marketing for NuORDER, a cloud & mobile B2B eCommerce solution empowering brands and retailers to streamline their business operations since 2011.
We had a great discussion with Danny about the evolving relationship between brands and retailers, caused partly by the new ecosystems they had to adapt to and partly driven by Amazon and e-commerce.
If before we used to navigate through many different channels prefered by brands, now it has become clearer that these channels can be synergistic, they can exist alongside each other, and they can also be complementary to one another. In other words, it's not one channel versus the other any longer. Information found online can compliment a shopper's experience in a retail store and, similarly, the customer's experience in a retail store can compliment an online shopping experience.
For many years, the process by which brand manufacturers and retailers collaborated was pen and paper driven, and so it was slow, arduous and often error-prone. NuORDER is a technology company that helps streamline that process, as today's consumer has become accustomed to jumping online and getting all the information they need at any time.
Wholesalers realized that they had to catch up by moving to the digital sphere, and this is where NuORDER comes in. NuORDER has digitized the wholesale process to make the collaboration between brands and retailers real-time, dynamic, and online.
MENTIONED IN THIS EPISODE