Jun 5, 2018
The Importance of Backend Keywords for Amazon SEO
We are dedicating the entire
month of June to a podcast season rewind! We will be rebroadcasting
some of our most popular episodes from the past six months and we
hope you will enjoy listening as much as we enjoyed discussing
these very interesting topics.
This
week we are sharing with you “How Much Do Backend Keywords Matter
to Amazon SEO?” - an episode with our PPC Manager & Keyword Expert
Stefan Jordev.
This is a very interesting topic
and we receive a lot of questions about Backend Keywords, so if you
haven’t had the chance to listen, tune in right now - Stefan has
some great insights!
DESCRIPTION
Amazon experts have a variety of opinions about
the utility of backend keywords on your product listings. At
Bobsled, we want to ensure that every listing is optimized to its
maximum potential, so we bring up the subject of keywords often.
Backend keywords is one of our most frequently asked questions, so
it seemed natural to devote an entire episode to this diverse
subject. Bobsled’s keyword expert and today’s podcast guest is
Stefan Jordevs, and his perspective on backend keywords is backed
by his years of experience and targeted research. Today, we wanted
to dig in with Stefan about how much weight these keywords carry.
How important is it really?
“The
ultimate value of your listing will be based on the title, product
description, and the listing as a whole.” — STEFAN
JORDEV
Stefan
is going to explain how he put Amazon’s keyword algorithm to the
test by comparing multiple listings with relevant keywords. He
discovered that it really is best to play by the rules. Utilize
those allowed 250 characters! Your listings matter more than your
keywords, but backend search terms can be a powerful tool to get
your products more traffic. We have a lot to learn from Stefan, so
let’s get started.
KEY TAKEAWAYS
Stefan shares his background with Google and
why keywords are so important.
MENTIONED IN THIS
EPISODE