Sep 4, 2018
This episode, we are
interviewing Rachel Street, another very knowledgeable and
experienced project manager on the Bobsled Marketing team. Over the
last four years, Rachel worked with more than eighty different
brands on the Amazon channel - this allowed her to gain a lot of
insights and learn a lot of lessons that she can now share with
you. So make sure you tune in to get her advice!
Rachel came to Bobsled earlier
this summer from E-Tails, one of the largest retailers who sell
products on Amazon. Because her position involved dealing with
literally dozens and dozens of brands, Rachel has really brought a
lot of additional context to her role as a project manager at
Rachel has an exciting
professional background and her vast experience offers her a unique
perspective on everything Amazon. This is the third episode where
we are joined by Bobsled team members and we hope you are enjoying
the tips, tricks and best practices they are sharing with
- Rachel explains a bit about her passion and her
professional experience, prior to joining Bobsled.
diverse sets of brands that Rachel used to work with.
- Learning about the different niches of each
of the top trends that Rachel noticed while managing so many
- Having more resources is starting to become a
more active priority for brands.
- Amazon doesn't really have many resources
available, as a priority in the company.
can be challenging to create an online retail ecosystem and keep it
running- but it is possible.
Amazon didn't always make it to the companies' big
importance of proper inventory management.
strategic vision that is really necessary for brands, in order to
have a successful presence.
of the elements that tend to carry more weight than others, when
creating the necessary presence.
importance of having high-quality imagery, amongst other things, to
lead to a higher conversion rate.
importance of managing reviews.
of the foundations for optimizing an account on Amazon.
data is really so important.
playout of the assumption of brands that their customers aren't on
- Influencers and social media are driving more
and more traffic to Amazon currently.
- Things that tend to bring your brand integrity
importance of owning your brand presence on Amazon.
tips for figuring out ways to take control of the way that you
retail your products on the different marketplaces- and with Amazon
- Developing a full realization of the impact
that Amazon has on products. This is why you really need to make
sure that only top quality sellers are selling your products on
MENTIONED IN THIS EPISODE
Top 4 Tips to Prepare for Q4
Must-Have Tech Tools for
Managing Your Amazon Channel
How to Get Product Reviews on
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and get your 2018 updated and