Jun 19, 2018
We are dedicating the entire
month of June to a podcast season rewind! We will be rebroadcasting
some of our most popular episodes from the past six months and we
hope you’ll enjoy listening as much as we enjoyed discussing these
very interesting topics.
This
week is all about Headline Search Ads, another popular topic of
Season 1. We had a great and insightful interview with Will Haire,
one of our PPC Managers here at Bobsled Marketing, and in this
episode, we shared with you 4 ways to optimize Headline Search Ads.
If you didn’t get the chance to listen to this episode, go ahead
and tune in today.
This was our last rebroadcast of the season and we hope you enjoyed this series. Don’t forget to tune in next week when we are back to our regular schedule with brand new episodes starting in the first week of July.
See you next week! Don’t forget to subscribe!
DESCRIPTION
Headline search ads are a critical marketing
tool for brands selling on Amazon. Since August of 2017, headline
search ads are now available for brands on the seller platform, as
well as brands on vendor central. These ads are a simple way to buy
your way to the top of the search results using targeted keywords
and a bit of experimentation. Here to give you all of his knowledge
on the subject is Will Haire, a PPC manager at Bobsled Marketing.
Will always advises our clients to utilize headline search ads
because they are quite easily one of the most powerful marketing
tools at your fingertips.
“Headline search ads take up the prime real
estate on a search page. They are an excellent opportunity for
brands to get themselves out there.”
A
well-designed headline advertisement can take attention away from
your competitors, create brand awareness, and boost your brand’s
performance all in one fell swoop. Now that those headline ads are
open to sellers, the platform is more competitive than ever.
Whether you have an established brand or are just starting out, it
is important to follow Will’s 4 Best Tips for Headline Ads:
1.
Write effective ad copy
2. Find the best keywords
3.
Create Highly Relevant Campaigns
4.
Always be testing and experimenting.
You
will waste a lot of time, and money, if you are not optimizing your
headline search ads. Listen to this week’s episode to learn
everything you need to get started and dig into the
competition.
KEY TAKEAWAYS
Learn why it is important for all brands to
spend time finessing their headline search ads.
MENTIONED IN THIS
EPISODE
Episode
16 - 4 Ways to Optimize Headline Search Ads
Click here for more information on all examples mentioned in the episode.