Aug 21, 2018
Would you like to streamline
your preparation for Q4 on Amazon? Today we have Ioana Andries,
Stefan Jordev, and Will Haire with us on the show. And with
September being the best time to start preparing for Q4, the PPC
Bobsled team will be sharing top four tips for brands and sellers,
to get their PPC campaigns ready for Q4 time on Amazon.
Ioana is currently a PPC manager
at Bobsled Marketing. Prior to joining Bobsled, she was an
advertising accounts manager for dozens of brands on Amazon. Today
she will be giving out some really good ideas for inventory,
launching new products, and product targeting on Amazon. Stefan and
Will, both Bobsled PPC Managers and previous guests on the podcast,
share their PPC insights around setting up campaign structures
logically, running display ads or retargeting.
Tune in today to get some great
tips for getting your efficiencies in place at the right time of
year.
KEY TAKEAWAYS
- Ioana
shares her top four tips regarding 1) Inventory 2) Reports Analysis
3) Budget and 4) Promotions.
- The
impact that stock-outs can have on campaigns that are running, from
an advertising perspective.
- Planning ahead with inventory.
- Some
things to pay attention to when preparing for Q4, with regards to
PPC.
- What
will give you the most valuable information with regards to
Q4.
- The
metrics that will determine the highest performing
keywords.
- How
often the search term report should be checked during the
preparation period.
- Preparing for Black Friday, Cyber Monday and
also Christmas.
- Having plenty of room in your budget to allow
for more clicks throughout Q4.
- The
best period for maximizing budget for Black Friday, Cyber Monday
and Christmas.
- Ioana's advise around promotions.
- Coupons are a really effective promotional
tool.
- Stefan shares his take on preparing for
Q4.
- Grouping things together to launch new headline
search ad campaigns.
- Ways
to get additional the traffic towards the listings you have coupons
running for.
- Ensuring that you organize your structure in
the right way for your Q4 campaigns, to save you time when doing
your data analysis in January.
- The
rationale behind resisting the urge to increase your bids across
the board, during Q4 time.
- Refining the back-end search terms and
including keywords relating to gifts, around Q4 time.
- Inventory management is really necessary, going
into Q4.
- Will
shares his take on inventory management.
- The
importance of planning ahead.
- Looking at your conversion rates.
- Ensuring that your keywords are
relevant.
- Looking at your historical data and referring
back to it when preparing for Q4.
- Using
Amazon's AAP (Amazon Advertising Platform) self-service
programmatic advertising campaign, as an opportunity to target
customers higher up on the search funnel and drive your
results.
- Will's best advice for getting your PPC in
order when preparing for Q4.
MENTIONED IN THIS EPISODE
Bobsled Marketing
The giveaway is still on! Leave
us a review on iTunes, Stitcher, Overcast or any platform where you
listen to the show and we’ll send you a paperback copy of Kiri’s
book, The Amazon Expansion Plan. Send us your screenshot at
info@bobsledmarketing.com
and get your 2018 updated and
revised edition.