Aug 10, 2021
In today's episode we are talking about growth accountability. Total Growth Accountability is research that Molly and Chris have conducted with the valuable input and feedback from the Digital Shelf Institute’s Executive Forum members. It lays out the barriers that stand in the way of maximum growth for brands and then posits the four shifts that are needed to maximize market share across all channels. Total growth accountability is a set of new practices that allows brands to achieve success in digital commerce.
Make sure you tune in to find out more!
Molly has been a pioneer in connecting technology to business growth including the first-ever mobile email solution (NOKIAOne), and one of first 30m + fan Facebook pages in the CPG industry. She has also built the first cross-functional (sales + marketing), cross-segment (confections, pet, food) global demand technology roadmap @ Mars, tripling central funding for these initiatives in just over 3 years. She now leads Salsify's customer, executive and industry communities.
Chris Perry is on a mission to help empower first movers - both people and brands - to win in a disruptive marketplace. He is also the Chief Learning Officer at firstmovr, eCommerce empowerment fueled by Community of Practice. As a CPG eCommerce practitioner, executive educator and advisor, he has led eCommerce at Reckitt Benckiser, WellPet and Kellogg’s and was most recently VP of Executive Education at Edge by Ascential.
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Learn more about Bobsled Marketing
Connect with Molly Schonthal
Connect with Chris Perry
Learn more about Salsify
Learn more about firstmovr
Download the report Shift to Total Growth Accountability