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Ecommerce Braintrust

Nov 29, 2017

If your brand has been successfully selling on Amazon for a while now, it is time to start bundling. What exactly is a bundle? At Bobsled, we like to think of it as a selection of complementary products from your catalog that are sold as one unit. Bundling is an excellent way to expand your catalog and improve your...


Nov 22, 2017

We’ve touted the benefits of a hybrid model for selling on Amazon in this podcast before, so now we wanted to take the opportunity to talk exclusively about vendor central. Kiri interviews Noelle Barnes, a client project manager with us at Bobsled and a former Amazon employee with over nine years of experience. Noelle...


Nov 15, 2017

With the holiday season fast approaching, you can expect a higher rate of sales as consumers head to Amazon to check items off their wish list. Quarter Four is an exciting time to be an online retailer, but have you thought about your ability to handle orders from a fulfillment level? It’s time to talk...


Nov 8, 2017

When brands begin to take their presence on Amazon seriously, it becomes clear that having a well-equipped team is essential to success. At Bobsled Marketing, we have developed key places where having a specialized team member will enable your brand to find the most success. We have identified five key places where...


Nov 1, 2017

Back in episode four, we had our colleague Stefan Jordev, Bobsled’s PPC specialist, on the show to share his tools for analyzing how effective our advertising programs really are. Today, we want to dive deep into sponsored products on Amazon. PPC analysis is an integral part of our operations, so we need to better...