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Ecommerce Braintrust

Mar 28, 2018

The Amazon landscape changes rapidly, so it is imperative that we revisit the most important issues that your brand will be facing. Product reviews are a vital part of growing your brand on Amazon, but they are very difficult to get. Due to Amazon’s policy changes, there are fewer methods to incentivize consumers to...


Mar 21, 2018

Amazon experts have a variety of opinions about the utility of backend keywords on your product listings. At Bobsled, we want to ensure that every listing is optimized to its maximum potential, so we bring up the subject of keywords often. Backend keywords is one of our most frequently asked questions, so it seemed...


Mar 14, 2018

Your brand has a wonderful new product, and now you need you have a successful product launch. Brands new to Amazon might be tempted to only launch on their own website platform, but they would be remiss to overlook the opportunities Amazon provides for a product launch. That being said, brands cannot be tempted to...


Mar 7, 2018

It seems that we are always talking about brands, sales, and revenue, but we don’t spend as much time focusing on profits, fees, and margins. It’s amazing what software can do for your business right now, and even more mind-boggling what software will do for you in the future. Imagine a software platform that tracks...