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Ecommerce Braintrust

Oct 30, 2018



Today we’re rolling out another great episode we recorded at 2018. This time we’re interviewing Ken Fenyo of Fuel by McKinsey & Co, a professional with deep expertise in loyalty programs, e-commerce, personalized marketing, and customer analytics in the retail, consumer goods, and technology...

Oct 23, 2018



Today we are going through all the essential stages of creating a successful brand in a really interesting discussion with Kiri Masters and Brian Smith, the founder of UGG. Although Brian sold UGG a little while ago, he has some really amazing stories to share about growing the company into an...

Oct 16, 2018

Today's episode is co-hosted by Jen Hozer, a project manager at Bobsled Marketing.

Amazon is a category leader in retail and they have managed to disrupt an entire industry in the very short period of about twenty years. They have done particularly well in responding to shopper preferences. However, the brands selling...

Oct 9, 2018

About 50% of all online sales happen on Amazon today. The platform is becoming much more stronger, but now Amazon appears to be pushing out valuable brands, by focusing on their private label offering.

Promoting their own suite of products in a tag-line at the bottom of organic search results seems unfair to some...

Oct 2, 2018

Today we’re running another great interview recorded live at the conference in Las Vegas. On this episode, we are speaking with Lexi Cross, the co-founder of ShoesOf and a content marketing consultant primarily focused on footwear.

An entrepreneur with a really unique and interesting story to tell, Lexi...