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Ecommerce Braintrust

Sep 24, 2019

Welcome to another episode of the “Amazon for CMOs” podcast series! We are very excited to announce that today the book is live, and you can get a Kindle version for free. “Amazon for CMOs” represents a strategic resource for navigating the Amazon Economy, whether you are a CMO looking to expand your knowledge,...

Sep 17, 2019

We are thrilled to announce the launch of our new project called The Marketplace Institute. We are bringing you the world's first Amazon helpline along with an extensive Amazon knowledge base, weekly news digests, peer masterminds and more.

The Marketplace Institute is a platform that allows brands to master their...

Sep 10, 2019

It’s time for another installment of our “Amazon for CMOs” podcast series. This week we’re coming back with a replay of a very insightful conversation Kiri had with Sarah LaVallee, VP of Ecommerce at Wandering Bear Coffee. 

It’s been a pleasure to interview Sarah LaVallee for the book as she shared so many...

Sep 4, 2019



Target Slows Its Marketplace Roll

I was excited when Target launched their new marketplace, Target+ a few months back. They were testing out a decidedly different approach to Amazon: only inviting in a small, curated number of brands rather than the current free-for-all that exists on Amazon. But last...

Sep 3, 2019

This is another episode in our Amazon For CMOs podcast series, where we're talking to retail executives and CMOs to find out what they are doing, regarding Amazon, in their companies. 

Today we're sharing Kiri's conversation with Mark Power, the co-author of her new book, Amazon for CMO's. Creating the book was a...