Nov 30, 2021
In today’s podcast, we talk with Kathy Kimple about the 2021 Omnichannel Retail Index, a study conducted every year that aims to evaluate how retailers and brands from multiple verticals are implementing key digital and omnichannel features as well as to give us insight into the best practices and table stakes. What...
Nov 23, 2021
In today’s podcast, we are talking with Rich Zeldes about the different ways brands can advertise, create a following in the digital space and increase conversion. How much should you focus on the tried and true channels? Should you, for example, use SMS, TikTok, Connected TV and podcasts to advertise? What are some...
Nov 16, 2021
In today’s podcast, we talk with Russ Dieringer about Amazon FBA aggregators. We discuss their business model, hiring practices, as well as advantages and disadvantages compared to incumbent brands in the digital space as well as brick and mortar stores. We share our opinions about the future of aggregators and...
Nov 9, 2021
This week on the eCommerce Braintrust podcast, Kiri recaps a video she shared on LinkedIn and reads some comments she has received since. She talks about the supply chain disruptions and how they will affect the timing of sales events in the future, two themes conflated from two of her favorite podcasts (linked...
Nov 2, 2021
Should you invest your time and capital in Ecommerce Personalization? Find out today on the show - we're chatting with Meyar Sheik, the President and Chief Commerce Officer at Kibo.