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Ecommerce Braintrust

Dec 28, 2021

In today’s podcast, we are talking with John Maltman about issues brands have been facing as a result of the shift to online sales channels. John gives his take on the best ways to measure success across retailers and retail media platforms, and explains what he thinks is next in the digital shelf tech. 

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Dec 21, 2021

In today’s podcast, we are talking with Jon MacDonald about his second book, Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans. We are discussing the 9 “laws” defined in it as well as how they relate to a brand’s maturity.

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Dec 14, 2021

In today’s podcast, we are talking with Andrew Lipsman about the Amazon Advertising 2021 report recently published by Insider Intelligence. We talk about the changes, trends and strategies in advertising on Amazon as well as how customers and brands react to it. 

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Andrew Lipsman is a...

Dec 7, 2021

What is standing in your way to success on Amazon? Has your brand reached a level of maturity on Amazon? Which factors reflect Amazon maturity and how does it inform business results? These are just some of the questions that we have been considering over the past few months at Bobsled Marketing while developing a...