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Ecommerce Braintrust

Jun 25, 2019

Today we’re discussing with another professional with a very impressive career background. In this episode, Kiri talks to Craig Elbert, the co-founder of Care/of, a direct-to-consumer brand specializing in vitamins and supplements. Craig was previously the VP of marketing at the direct-to-consumer men's wear company, Bonobos. Both Care/of and Bonobos are direct-to-consumer companies that don't sell on Amazon and in today's episode, Craig explains what it takes for brands to be in a position where they don’t have to sell on Amazon and he talks about what's special and different about Bonobos and Care/of, that allows them the luxury of not being active on Amazon.