Ecommerce Braintrust

Unpopular POV: It’s Time to Start Thinking About the Next Prime Day Event - Episode 300

Jul 25, 2023

Prime Day might have only just wrapped up, but it's already time for marketers to get ready for the next big Amazon sales event: a fall prime event. Amazon has not confirmed a date for this event yet, or even that it is happening. But as an agency, we’re seeing enough clues to suggest that 2023 will follow 2022...

What Made This Year’s Prime Day the Biggest One Yet? - Episode 299

Jul 17, 2023

2023 marked Amazon’s 9th Prime Day event. Every year, the shopping event breaks its last record and this year was no exception.
In this episode, host Kiri Masters breaks down several reasons for the continued winning streak, how Acadia’s clients performed this year, winning strategies, and more.You’ll learn:

Driving Success in the Digital Era: Aligning Sales and Marketing for the Ecommerce Future with Ben Galvin - Episode 298

Jul 11, 2023

In this podcast episode, Kiri speaks with Ben Galvin, former Senior Director, Omnichannel Retail Sales & Category Leadership at Constellation Brands.

Kiri and Ben’s conversation revolves around the changing world of retail, the importance of digital skills and omnichannel strategies for everyone involved in retail,...

A New Product Launch Strategy With Caroline Adams - Episode 297

Jul 4, 2023

In today’s episode, Kiri speaks with Caroline Adams, Sr. Strategic Retail Account Manager at Acadia. In this episode, Kiri and Caroline discuss product launch strategies on Amazon. They also discussed the challenges of product assortment and channel management, as well as the importance of inventory availability...