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Ecommerce Braintrust

Sep 26, 2023

In today’s episode are revisiting the most popular episode of 2023, featuring Kiri Masters and the director of SEO in Acadia, Scott Walldren.

Scott shares his insights and expertise on ecommerce-specific SEO strategies. With the changing landscape of paid traffic, SEO has emerged as a crucial long-term...

Sep 19, 2023

In this podcast episode, Kiri delves into the unique aspects of Walmart's marketplace and why simply copying and pasting content from Amazon won't yield meaningful results. 

She explores Walmart's Listing Content score and its impact on visibility, sales, and conversion. Learn why increasing the quality score from 70%...

Sep 12, 2023

Kiri shares lessons from past Q4's, as well as lessons learned from 2023's summertime Prime Day so that consumer brands can be best prepared for the peak selling season.
Discussed in this episode:
  • Prime Day learnings - any level of Prime Day activity, no matter the promotion, led to a higher uptick in sales than...

Sep 5, 2023

In this podcast episode, Kiri speaks with Dean Mcelwee, Director of Global eCommerce Collaboration at The Stanley Black & Decker, and the author of "E-commerce for CEOs.".

In this episode, the discussion centered on the importance of educating and influencing executives about e-commerce. Key tips included understanding...