Mar 21, 2023
In today’s episode, Kiri speaks with Dylan Ander, founder of SplitTesting.com, Acadia’s most recent acquisition. They speak about CRO, marketplaces like Walmart and Amazon, and more.
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Dylan Ander is a Serial Entrepreneur with deep expertise in all areas of digital marketing,...
Mar 14, 2023
In this episode, Kiri and Damiano discuss their research, dive deep on two of these new metrics, and what brands can expect from the research launch on March 23. Register for the research here.
Most brands are stuck using basic metrics like ROAS and impressions when it comes to their Amazon DSP campaigns, but these...
Mar 7, 2023
In today’s episode, Kiri speaks with Jamie Roller, Associate Director of Growth Channels at Dr. Squatch. They speak about growth through the DTC channel, the channels Dr. Squatch is selling on, Amazon DSP, retail media networks, and more.
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Jamie is the Associate Director of...
Feb 28, 2023
In today’s episode, Kiri speaks with Paras Shah, director of omnichannel shopper marketing, retail media & consumer promotions at Georgia Pacific. They speak about retail media, how Georgia Pacific adopted RMNs, and more.
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Georgia Pacific is a paper company that...
Feb 21, 2023
In today’s episode, Kiri speaks with Zlatana Pejovic, a Senior Account Specialist at Acadia. Zlatana shares her experience of working with Bobsled and now Acadia, her takeaways from working with numerous apparel and footwear brands, reorganizing large catalogs, Amazon, etc.
Make sure you tune in to find out more!