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Ecommerce Braintrust

May 31, 2022

In today’s podcast, Kiri and Ross give their first thoughts about Amazon Marketing Cloud, a new tool, which was introduced by Amazon recently. 

Make sure you tune in to find out more!

Ross Walker is a Senior Advertising Manager at Bobsled, an Acadia Company. Ross has been a long-time contributor to the podcast and has...


May 24, 2022

In today’s podcast, Kiri gives a quick overview of the current state as well as the new model for media allocation that has been developed at Bobsled - allocating by the stage of the marketing funnel that your brand wants to target. After that, you can hear the Q&A portion of last week’s webinar Kiri hosted with...


Only 21% Of Brands Are Happy With How They Spend Their Ad Budget. Why? - Episode 241

May 24, 2022

In today’s podcast, Kiri gives a quick overview of the current state as well as the new model for media allocation that has been developed at Bobsled - allocating by the stage of the marketing funnel that your brand wants to target. After that, you can hear the Q&A portion of last week’s webinar Kiri hosted with...


May 17, 2022

In today’s podcast, Kiri shares her experiences at the Retail Innovation Conference and Expo she attended in Chicago. She gives a recap of a workshop she did and an overview of the themes from the sessions. One of the sessions was by the marketplace leader of Albertsons and touched on the software that they use called...


May 10, 2022

In today’s podcast, we are talking with John Pak about the balance of aligning best practices on DTC and Amazon while also being channel-specific. We try to unpack where it’s good to align and where to differentiate the two, given that Amazon is fundamentally different to other channels.

Make sure you tune in to...