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Ecommerce Braintrust

Jun 27, 2023

In today’s episode, Kiri speaks with frequent guest Russ Dieringer, founder of retail insights company Stratably. In this episode, Kiri and Russ discuss the mid-year trends and topics in the eCommerce industry.

Make sure you tune in to find out more!

Russ Dieringer is the founder of Stratably, a company dedicated to...

Jun 20, 2023

In today’s podcast, Kiri is joined by Jason Del Rey, a veteran business journalist, who presents an engaging exploration of the intense Amazon/Walmart rivalry and Walmart's journey of reinvention over the past decade in his latest book, "Winner Sells All." 

With extensive experience covering the e-commerce industry...

Jun 13, 2023

In today’s solo episode, Kiri talks about Prime Day and the challenges associated with major shopping events. She shares both entertaining and cautionary tales related to Prime Day, as well as various pitfalls and bloopers that can occur during these events, emphasizing the need to prepare and have backup plans. 


Jun 6, 2023

In this episode, Kiri shares 5 reasons why she’s bullish on brands scaling their business in 2023. 

  1. Advertising capabilities: the move to 2nd price auction in 2022 has made Walmart ROAS much more attractive than in the past. Stratably research showing more brands plan to invest more in WM ads as a % of...