Feb 27, 2024
In this episode of the e-commerce brain trust podcast, Kiri Masters, head of Retail Media Strategy at Acadia, interviews Nicole Hatley, Global Content Strategy Manager for Skechers, at the Etail West conference in Palm Springs. Nicole discusses her role in managing Skechers' content across all e-commerce platforms...
Feb 20, 2024
In today’s episode, Kiri Masters is joined by Julie Spear, the Head of Retail Services at Acadia.
Kiri Masters and Julie Spear explore the downsides of Amazon resellers, and dissect the reseller model's challenges, discussing control and costs, and why it may not suit your brand.
Key Highlights:
- Reseller Model...
Feb 20, 2024
In this podcast episode, the hosts Kiri Masters and Julie Spear examine the pros and cons of working with a reseller to sell a brand's products on Amazon (compared with the managing processes internally or working with an agency).
Resellers offer expertise navigating Amazon's complexities and provide operational support...
Feb 13, 2024
Kiri Masters and Julie Spear dive deep into the world of Requests for Proposals (RFPs) from the vantage point of agency partnerships.
For brands, the RFP process is infrequent, but it is a decision that may have a profound impact on their business. But for agencies like Acadia, its a process we are navigating nearly...
Feb 6, 2024
In today’s episode, Kiri Masters is joined by Julie Spear, the Head of Retail Services at Acadia, and Ross Walker, Senior Paid Media Manager.
Today, they are diving deep into the world of retail media networks. They’re tackling the big questions about brand expansion into new retail media networks, the challenges...