Apr 26, 2022
In today’s podcast, we are talking with Matteo Bizon about retail media budget allocation and the top 6 mistakes brands make with their allocation. Kiri and Matteo discuss the different possibilities as well as traps brands fall into. Bobsled’s latest research suggests a better way to allocate retail media budget -...
Apr 19, 2022
In today’s podcast, we are talking with a returning guest, Andrew Lipsman, about the Insider Intelligence report he authored entitled Retail Media Networks Perception Benchmark 2022. This report was launched in March 2022 and was designed to get an expansive view across retail media networks and ensure different types...
Apr 12, 2022
In today’s podcast, we are talking with a friend and colleague, Armin Alispahic, about Brand Registry. It’s a program that has been around for a long time but still causes confusion. Find out what this program does and doesn’t do, what the common misconceptions about it are, as well as how to make the most of it,...
Apr 5, 2022
In today’s podcast, Kiri gives an overview of growth opportunities, often some under-used tactics that can help brands get ahead on Amazon. This is especially important now, when on Amazon there is more competition, ad costs are rising, and many brands are still experiencing supply chain issues. Our main topics are...