May 2, 2018
Conferences are a fantastic opportunity to meet people with a unique perspective on ecommerce. Today is the last of our Catalyst Channel Advisor Conference interviews with Michael Zakkour. Michael is the Vice President of China/APAC & Global eCommerce Practices at Thompkins Intl. We had the privilege of attending Michael’s lecture on Chinese “Super Consumers,” which explains the staggeringly rapid growth of the Chinese upper class. In this podcast, Michael is going to expand on how brands are reaching super consumers in China, and how counterfeiting is such an issue for the global marketplace.
There are nearly 1 billion Chinese “Super Consumers.” That is quite a market! Brands should expect Chinese consumers to behave differently than those in Western markets. Michael’s insights into this group will be invaluable for any brands hoping to make it in the Chinese markets. Michael will address how brands should approach this opportunity, and where have brands failed before. Michael also has many interesting stories about how the wealthy Chinese consumer is evolving, including unique insights on New Retail. His perspective is not one we have been able to share on the show so far, so we know you will enjoy a few new insights from this interview.
Key Takeaways