Sep 11, 2018
Would you like to find out what integrated marketing is really all about? Today we will be interviewing Tim Curtis, the president of Cohere One, a company that does integrated marketing as well as the execution and development of multi-channel marketing strategic roadmaps for retailers and brands.
What that really means is that they do full-service execution and strategic consulting for all the various marketing channels of retail marketers - whether it's print and catalogs, in-store, e-commerce, or even marketplaces.
This episode is packed with insights about the catalog industry and the way it has evolved during the time Tim has spent working in this field. Tim has an extensive professional background in the field and he got acclimated to integrated marketing at a very early age. By the time he arrived at Cohere One he got to learn a lot of useful lessons, so tune in and enjoy the great advice Tim has to share.
MENTIONED IN THIS EPISODE
The Key To Direct Mail Success With Larry Kavanagh
Shoppers Prefer Online Marketplaces For Repeat Purchases